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My name is Michele, with one “L.”
I am a writer, editor, and strategist.

I am curious by nature. I love to unearth the layers of people, culture, art, and food through experience and communication. I’ve lived on 3 continents and backpacked through 20+ countries, always aiming to be a traveler, never a tourist. I love the mountains—I dropped Corbet’s once, climbed the Middle Teton, and now revel in showing my kids the secrets of nature through skiing, hiking, and exploring. I’m multi-faceted, an optimist, an avid reader, and a continuous learner.

Through my words, I infuse a passion for flavor, atmosphere, and authenticity into content and branding.

Engaging audiences and creating a story for your brand, one word at a time.

excel at targeting key audiences and effectively storytelling, working to reflect brand voice and engage audiences across multiple platforms, within character counts, and with attention given to SEO and keyword priorities.

I am based in Saratoga Springs, New York, and work remotely, with offerings that include copywriting, SEO, content creation, marketing, and social media.

Please visit my business website, The Little Things Collective, to learn more about my services.



Sweet Mimi’s

Urban Roots

Salt & Char

Farmer’s Hardware

Gennaro’s

The Mouzon House

Saratoga Chocolate Company

Kru Coffee

Clarity Juice Co.


Top Chef

Dishing it Out

Complexions Spa

Let me know what you think of my work. Send me an email or a DM. I’d love to connect virtually or over coffee.

Please visit my business website, The Little Things Collective, to learn more about my services.

Drop me a line
Michelevidarte@gmail.com

Let’s hang out