Clients include: Vail Resorts, Bromley Mountain, Stowe Mountain Resort, Windham Mountain Resort, Aroma Joe’s, Southern Vermont Chamber of Commerce, Paradox Brewery, The Dempsey Center, NVNA & Hospice, Albany Medical System, cPort Credit Union, Piscataqua Savings Bank, Adirondack Council, BC High School, Fessenden School, and many more.
As a freelance journalist and writer, I have been published in A Grand Wedding, The Saratoga Social (below), Saratoga Living, and The Lake George Mirror.
Several things had to happen for me to end up where I am sitting right now—in a ballroom at the Marriott Marquis in Times Square, watching Reese Witherspoon give the keynote speech at a conference for a global AI software company, Meltwater. To start, I am newly freelance, having been abruptly furloughed with the rest…
Digital copywriting resulted in YOY numbers increasing 300% while copywriting for award-winning social media and digital media campaigns resulted in sales improving by 35%, year over year. In no particular order, below is a sampling of published blog posts and monthly newsletters that I wrote while with The Agency, Richardson Media Group, and/or Trampoline Advertising and…
Stowe Mountain Resort’s 85th Anniversary Video 90-second version (while employed with Trampoline Advertising & Design) Over 85 years, the inherent spirit of skiing, the deep love of snow, of the mountains, of Vermont, burns bright at Stowe. We come here to feel alive, to build on traditions that have been handed down from the trailblazers before us, to…
Written while employed with Trampoline Advertising & DesignUnion Hall Supply Company: As the brand seeks to open a new location, it sought a revision to its overall brand language, mission statement, ethos, and more. The language needed to be more cohesive, streamlined, and brand-centric, which was my focus with the updated content. Feedback from the…
Launched and optimized 30+ Meta ad campaigns with budgets up to $15K; achieved CTRs 2x higher than the industry average and reduced cost-per-click by 20% through strategic A/B testing. Content Strategy & Implementation Instagram grid examples below to show content strategy, management, and caption writing, across various clientele including Trampoline Design, Lake George RV Park, the Dempsey…
Published in A Grand Wedding, 2017. On our wedding day, we awoke to the first snow of the season; we were giddy. The skies were cloudy, and the mountains were socked in, but nothing could bring our moods down. For the ceremony, we relocated off the driving range to the covered patio since the temperatures…
Published on The Saratoga Social, January 2017. Since I started writing this column, I knew I wanted to feature Clarity Juice. I’ve been seeing this farmers market staple at several of my favorite Saratoga businesses and it’s beautifully simple packaging, vibrant colors and healthy message seemed to be calling for me. Not to mention one big…
Published on The Saratoga Social, December 2016. Well we’ve almost made it. The close of the holiday season, the close of 2016, the end of another chapter. This is the time where many of us look back and reflect on the year or for some in 2016, we look forward, only forward… The perfect accompaniment…
Published on The Saratoga Social, January 2017. What’s my ideal Tuesday night? Probably sipping on a creamy, dark hot chocolate while snow falls outside and recklessly tearing into multiple perfectly packaged bars of hand poured chocolate and bark in various flavors, all topped off with a hazelnut and frangelico truffle. Well, it happened to me…
Published in The Saratoga Social, Jul 31, 2017 As I peruse Instagram on any given day, I am presented with the challenge of choosing which weeknight special I am going to decide upon. I know, it’s a terrible conundrum. Now this “special” goes beyond your typical happy hour, although often includes it, and into the…
Published in The Saratoga Social, March 2017 I don’t know about you but this week’s dreary grey skies and drizzle were enough to get me to curl up on my couch under a blanket with my two cats and binge watch some HBO (and a little FoodNetwork for good measure). So that’s what I did…
Published on The Saratoga Social in June 2017. There’s a new farmer in town and it isn’t at the Farmer’s Market. The newest place to hit the Saratoga food scene is “Farmer’s Hardware”, located in the brick warehouse building at 35 Maple Avenue, the perfect venue for this multi-story brunch hall and event space. Giving new life…
From The Dish, Saratoga Social. Published June 2, 2017. We’ve made it (kind of) to summer! Memorial Day weekend has come and gone, the farmer’s market is in full bloom and town is bustling and vibrant. The dog days of summer are slowly coming, where slow walks, long brunches and cold brews are musts and…
Published on The Saratoga Social. Let me start this feature off by saying that Urban Roots is NOT just another juice bar. No, Urban Roots is a concept based around the mantra “reroot your life”… and it also just happens to be a juice, smoothie and avocado bar dishing “farm to mouth, grab-and-go awesomeness”. The…
Published on The Saratoga Social on December 8, 2016 Where do I begin? Salt & Char lives up to its expectations in every sense of the word. The experience is grand from the moment you walk up the steps, through the ivory columns and into the lobby, decorated to the nines with white subway tiles, black and…
Michele Vidarte 