Social Media Content

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Launched and optimized 30+ Meta ad campaigns with budgets up to $15K; achieved CTRs 2x higher than the industry average and reduced cost-per-click by 20% through strategic A/B testing.

Content Strategy & Implementation

Instagram grid examples below to show content strategy, management, and caption writing, across various clientele including Trampoline Design, Lake George RV Park, the Dempsey Center, and 9 Mile Getaway.

High Falls Gorge Seasonal Ad Themes for A/B Testing

Ad Theme #1 – Outdoor Beauty

Meta requirements:

  • Primary Text (up to 125 characters, qty = 5)
    1. As the fall foliage arrives, take a moment to connect with the stunning beauty of nature at High Falls Gorge. (110)
    2. Discover the awesome power of four waterfalls up close. Experience a picturesque walk to remember in the great outdoors. (120)
    3. Take time to experience crisp air and the spray of waterfalls as you walk along safe paths and bridges at High Falls Gorge. (124)
    4. As the autumn leaves fall, unplug from your screen and connect to nature with friends and family at High Falls Gorge. (117)
    5. Take time in the majesty of nature, viewing thundering falls and walking on meandering paths amongst ancient rocks and trees. (125)
  • Headlines (up to 27 characters, qty = 5)
    1. Feel a connection again.
    2. Bask in the glow of fall. 
    3. Unplug your family.
    4. Be captivated. 
    5. Take in the splendor. 
  • Descriptions (up to 27 characters, qty = 5)
    1. Feel the Rush.
    2. Get Chills.
    3. Make us part of your day.
    4. Time to unplug.
    5. Grab your camera. 

Google requirements:

  • Headline (up to 30 characters*, qty = 5)
    1. Feel the rush.
    2. Get chills.
    3. Grab your camera. 
    4. Refreshed & ready.
    5. Time to unplug.
  • Headline Long (up to 90 characters, qty = 5)
    1. Immerse yourself in nature. 
    2. Connect & unplug, together.
    3. Encounter breathtaking nature.
    4. Experience the captivating waterfalls.
    5. Take in the splendor, together.
  • Description Long (up to 90 characters, qty = 4)
    1. Feel the crisp air on your face as the mist from the falls gives you chills. Refresh.
    2. Fall is the perfect time to reignite personal connections. Embrace it.
    3. Discover the wondrous history and feel the vast power of the falls, up close.
    4. As the vibrant hues of fall appear, take a moment to rekindle connections with family and friends.
  • Description Short (up to 60 characters, qty = 1)
    1. Make us part of your Adirondack day.

Ad Theme #2 – Worth the Drive: History, Nature, All Access

Meta requirements:

  • Primary Text (up to 125 characters, qty = 5)
    1. Explore the fascinating history, geology, and forestry of the stunning High Falls Gorge. (88)
    2. Where stunningly beautiful nature, fascinating history, and captivating waterfalls all meet.
    3. Experience High Falls Gorge, the perfect place to spend part or all of your Adirondack day. 
    4. Discover a beautiful park carved over centuries and walk amongst the wonder of history and nature. 
    5. Place your hands on ancient boulders created over 1 billion years ago and roam where majestic Hemlock trees reign. 
  • Headlines (up to 27 characters, qty = 5)
    1. Worth the Drive.
    2. Gift the Gorge.
    3. Refreshed & Ready.
    4. Be captivated. 
    5. Take in the splendor.
  • Descriptions (up to 27 characters, qty = 5)
    1. Feel the Rush.
    2. Get Chills.
    3. Plan Your Visit.
    4. All Access.
    5. Worth the Drive.

Google requirements:

  • Headline (up to 30 characters*, qty = 5)
    1. Feel the rush.
    2. Get chills.
    3. Grab your camera. 
    4. Refreshed & ready.
    5. Time to unplug.
  • Headline Long (up to 90 characters, qty = 5)
    1. Take the scenic route.
    2. Take a drive & connect.
    3. Come back to nature.
    4. Get away & breathe in the wonder.
    5. Take it all in, together.
  • Description Long (up to 90 characters, qty = 4)
    1. Feel the fresh air on your face as the mist from the falls gives you chills. Breathe.
    2. The time for slowing down and connecting is upon us. Revel in it.
    3. Feel the mist on your face and experience the wonder of nature, together.
    4. As the fall foliage arrives, take the scenic route to High Falls Gorge.
  • Description Short (up to 60 characters, qty = 1)
    1. Make us part of your Adirondack day.

Ad Theme #3 – No Adrenaline Needed: the Rush of the Falls in the Calm of Nature

Meta requirements:

  • Primary Text (up to 125 characters, qty = 5)
    1. Leave the rushing to the falls as you take time to reconnect on the safe & accessible paths of High Falls Gorge. 
    2. No adrenaline is needed when you visit High Falls Gorge. Just you, our safe pathways, and the invigorating rush of nature. (122)
    3. Take time in the majesty of nature, viewing thundering falls and walking on meandering paths amongst ancient rocks and trees. (125)
    4. Revel in the awe-inspiring wonder of nature from the safety of our trails. The only experience you need, you’ll find here. (122)
    5. The only experience you need is already here. Discover the thrilling wonders of nature, up close and personal. (110)
  • Headlines (up to 27 characters, qty = 5)
    1. No Experience Necessary.
    2. Safe, Accessible Trails.
    3. No Adrenaline Necessary.
    4. Breathe in the Wonder.
    5. Take It All In, Together.
  • Descriptions (up to 27 characters, qty = 5)
    1. Gift the Gorge.
    2. Refreshed & Ready.
    3. Plan Your Visit.
    4. All Access.
    5. No Experience Needed.

Google requirements:

  • Headline (up to 30 characters*, qty = 5)
    1. Feel the Rush.
    2. Get Chills.
    3. Awe-Inspiring.
    4. Thills in Nature.
    5. Fun for All.
  • Headline Long (up to 90 characters, qty = 5)
    1. No Experience Necessary.
    2. Safe, Accessible Trails.
    3. No Adrenaline Necessary.
    4. Leave the Rushing to the Falls.
    5. Take It All In, Together.
  • Description Long (up to 90 characters, qty = 4)
    1. Feel the fresh air on your face as the mist from the falls gives you chills. Refresh.
    2. The rush of the falls, the calm of nature. Revel in it.
    3. Roam where majestic Hemlock trees reign. Take it all in.
    4. As the fall arrives, take the family and the scenic route to High Falls Gorge.
  • Description Short (up to 60 characters, qty = 1)
    1. Make us part of your Adirondack day.

The Dempsey Center

Language developed for The Dempsey Center social channels including Facebook, Instagram, and LinkedIn.

At the Dempsey Center, we offer a youth-focused model of care to improve the lives of children and teens impacted by cancer or the illness of a loved one. Overnight camps, teen meetups, yoga with Dempsey Dogs, and so much more are provided by counselors trained specifically for youth. Just think—more family nights and adventure days to help lighten the load.

The Dempsey Center provides no-cost counseling services and guidance to our clients and anyone in their circle that could use the extra support. No one should navigate cancer alone, and we’re here to make sure they don’t. Your support matters. You make it possible.

The Dempsey Center offers cancer patients, survivors, care partners, family, and friends no-cost group fitness classes, workshops, and personalized consultations—reducing fatigue and easing anxiety and depression for everyone involved in the journey. Your support matters. You make it possible.

Reduce fatigue, improve balance, increase range of motion, and ease anxiety and depression with movement and fitness. Let’s move through the cancer journey, together.

Exercise is safe for most people in active cancer treatment. Together with recommendations from your doctor, our Movement and Fitness Team is here to help you navigate changes in your body’s range of motion and energy levels. Visit our website for the full range of classes and resources:

Find community with support groups for cancer patients, care partners, and loved ones. All are offered at no cost, both in-person and virtual. There is a place for everyone at the Dempsey Center. You make it possible.

You don’t have to go it alone. The Dempsey Center offers support groups for everyone involved in the cancer journey. Build connections and learn how to manage the range of feelings experienced before, during, and after treatment. We support each other.

Find and build connections with others on a similar journey. The Dempsey Center offers support groups for clients, care partners, and loved ones—all at no cost, both in-person and virtual. Learn more on our website about how to join and/or become a Dempsey Center client.

Southern Vermont Deerfield Valley Chamber of Commerce:

Language developed for a multi-phased seasonal summer visitation digital campaign.

Crisp air, a rainbow of foliage, and endless activities for the whole family. Experience autumn in Southern Vermont, where the season comes alive. Switch gears into autumn.

Breathtaking fall foliage, miles of winding trails, and activities the whole family can enjoy, together. You have to see it to believe it in Southern Vermont.

– Choose your adventure – Play among the pines – Discover the wonder – Take it all in

Exhilarating trails and breathtaking views, whether you’re going up or riding down. Experience the wonder of fall in Southern Vermont on your own terms. Ride into autumn.

Here in Southern Vermont, we have mountains full of color, just waiting for you to hike, bike, or ride to the summits. Choose your own adventure.

– Gear up for fall – Take the scenic route – Get amongst the leaves – Reach the summit

Discover endless opportunities for fun by land and by water during the dog days of summer here in Southern Vermont. Cruise into family fun.

Stop scrolling for the perfect family vacation destination—you’ve found it here in Southern Vermont.
– Rev up the fun.
– Gear up for memories.
– Create new summer traditions.
– Swing into Southern Vermont.
– Discover your family vacation.

Surf the sweet waves of summertime. Grab some friends and make a trip of it—we’re so close, you can feel it. Dive into summer with us.

Splash into summer in Vermont and check all the boxes for your summer getaway.
– Rev up the fun.
– Take it to two wheels.
– See what’s over the horizon.
– All are welcome here.
– Create your own adventure.

 Countless ways to reconnect, one destination close to home. Welcome to summer in Southern Vermont, where we have it all. Smiles for Miles.

We have it all here, more memories, more together time—the Vermont you want. Create summer traditions exploring and enjoying.
– Explore our trails, together.
– Timeless memories in the outdoors await.
– Cruise into summer in Vermont.
– Treat yourself to adventure.

We’re so close, you can feel it. Welcome to summer in Southern Vermont, where we have it all. The trail less traveled.

The Vermont you want is so close. Create your own adventures and explore—we have it all.
– Unspoiled nature beckons.
– Pristine rivers & lakes refresh.
– Happy hour is here. (38)
– Cruise into summer in Vermont.

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