165 East 70th Street, New York City Credit: This project was completed at The Agency in collaboration with Sara Reitenbach, Graphic Designer. All writing is my own. Mike Fabbri_165 East 70th Street_Custom Brochure_V1_R2 (Proof) 200 East 59th Street, New York City Credit: This project was completed at The Agency in collaboration with Elizabeth Lee, GraphicContinueContinue reading “Branding”
Category Archives: Uncategorized
Workshops
New York City Copy Workshop: Authenticity, AI Usage, & How to Stand Out Copy Workshop_ Authenticity, AI Usage, & How to Stand OutDownload
The Agency: Printed Periodicals
The Agency Magazine The Agency Magazine is a biyearly, luxury lifestyle publication produced by The Agency, a global luxury real estate brokerage brand. First launched with an inaugural Spring edition in 2022, the magazine targets ultra-high-net-worth individuals and features highly curated content focused on travel, fine dining, architecture, home design, and high-end automotive trends, alongsideContinueContinue reading “The Agency: Printed Periodicals”
The Goal is: Adaptation
Several things had to happen for me to end up where I am sitting right now—in a ballroom at the Marriott Marquis in Times Square, watching Reese Witherspoon give the keynote speech at a conference for a global AI software company, Meltwater. Reese Witherspoon and Jenny Force discuss authenticity and empowerment in branding. To start,ContinueContinue reading “The Goal is: Adaptation”
Blog Posts
Digital copywriting resulted in YOY numbers increasing 300% while copywriting for award-winning social media and digital media campaigns resulted in sales improving by 35%, year over year. In no particular order, below is a sampling of published blog posts and monthly newsletters that I wrote while with The Agency, Richardson Media Group, and/or Trampoline Advertising andContinueContinue reading “Blog Posts”
Script Writing
Stowe Mountain Resort’s 85th Anniversary Video 90-second version (while employed with Trampoline Advertising & Design) Over 85 years, the inherent spirit of skiing, the deep love of snow, of the mountains, of Vermont, burns bright at Stowe. We come here to feel alive, to build on traditions that have been handed down from the trailblazers before us, toContinueContinue reading “Script Writing”
Brand Language Development
Written while employed with Trampoline Advertising & DesignUnion Hall Supply Company: As the brand seeks to open a new location, it sought a revision to its overall brand language, mission statement, ethos, and more. The language needed to be more cohesive, streamlined, and brand-centric, which was my focus with the updated content. Feedback from theContinueContinue reading “Brand Language Development”
Social Media Content
Launched and optimized 30+ Meta ad campaigns with budgets up to $15K; achieved CTRs 2x higher than the industry average and reduced cost-per-click by 20% through strategic A/B testing. Content Strategy & Implementation Instagram grid examples below to show content strategy, management, and caption writing, across various clientele including Trampoline Design, Lake George RV Park, the DempseyContinueContinue reading “Social Media Content”
A Grand Wedding Magazine: Our Happy Place
Published in A Grand Wedding, 2017. On our wedding day, we awoke to the first snow of the season; we were giddy. The skies were cloudy, and the mountains were socked in, but nothing could bring our moods down. For the ceremony, we relocated off the driving range to the covered patio since the temperaturesContinueContinue reading “A Grand Wedding Magazine: Our Happy Place”
Saratoga Social: Clarity Juice Co.
Published on The Saratoga Social, January 2017. Since I started writing this column, I knew I wanted to feature Clarity Juice. I’ve been seeing this farmers market staple at several of my favorite Saratoga businesses and it’s beautifully simple packaging, vibrant colors and healthy message seemed to be calling for me. Not to mention one bigContinueContinue reading “Saratoga Social: Clarity Juice Co.”
