Author Archives: Derossimichelet

Digital copywriting resulted in YOY numbers increasing 300% while copywriting for award-winning social media and digital media campaigns resulted in sales improving by 35%, year over year. In no particular order, below is a sampling of published blog posts and monthly newsletters that I wrote while with The Agency, Richardson Media Group, and/or Trampoline Advertising andContinueContinue reading “Blog Posts”

Stowe Mountain Resort’s 85th Anniversary Video 90-second version (while employed with Trampoline Advertising & Design) Over 85 years, the inherent spirit of skiing, the deep love of snow, of the mountains, of Vermont, burns bright at Stowe. We come here to feel alive, to build on traditions that have been handed down from the trailblazers before us, toContinueContinue reading “Script Writing”

Written while employed with Trampoline Advertising & DesignUnion Hall Supply Company: As the brand seeks to open a new location, it sought a revision to its overall brand language, mission statement, ethos, and more. The language needed to be more cohesive, streamlined, and brand-centric, which was my focus with the updated content. Feedback from theContinueContinue reading “Brand Language Development”

Published in A Grand Wedding, 2017. On our wedding day, we awoke to the first snow of the season; we were giddy. The skies were cloudy, and the mountains were socked in, but nothing could bring our moods down. For the ceremony, we relocated off the driving range to the covered patio since the temperaturesContinueContinue reading “A Grand Wedding Magazine: Our Happy Place”

Published on The Saratoga Social, January 2017. Since I started writing this column, I knew I wanted to feature Clarity Juice. I’ve been seeing this farmers market staple at several of my favorite Saratoga businesses and it’s beautifully simple packaging, vibrant colors and healthy message seemed to be calling for me. Not to mention one bigContinueContinue reading “Saratoga Social: Clarity Juice Co.”

Published on The Saratoga Social, December 2016. Well we’ve almost made it. The close of the holiday season, the close of 2016, the end of another chapter. This is the time where many of us look back and reflect on the year or for some in 2016, we look forward, only forward… The perfect accompanimentContinueContinue reading “Saratoga Social: Kru Coffee”

Published on The Saratoga Social, January 2017. What’s my ideal Tuesday night? Probably sipping on a creamy, dark hot chocolate while snow falls outside and recklessly tearing into multiple perfectly packaged bars of hand poured chocolate and bark in various flavors, all topped off with a hazelnut and frangelico truffle. Well, it happened to meContinueContinue reading “Saratoga Social: Saratoga Chocolate Co.”

Published in The Saratoga Social, Jul 31, 2017 As I peruse Instagram on any given day, I am presented with the challenge of choosing which weeknight special I am going to decide upon. I know, it’s a terrible conundrum. Now this “special” goes beyond your typical happy hour, although often includes it, and into theContinueContinue reading “Saratoga Social: The Mouzon House”