Tag Archives: copywriting

The Goal is: Adaptation

Several things had to happen for me to end up where I am sitting right now—in a ballroom at the Marriott Marquis in Times Square, watching Reese Witherspoon give the keynote speech at a conference for a global AI software company, Meltwater. Reese Witherspoon and Jenny Force discuss authenticity and empowerment in branding. To start,ContinueContinue reading “The Goal is: Adaptation”

Social Media Content

Launched and optimized 30+ Meta ad campaigns with budgets up to $15K; achieved CTRs 2x higher than the industry average and reduced cost-per-click by 20% through strategic A/B testing. Content Strategy & Implementation Instagram grid examples below to show content strategy, management, and caption writing, across various clientele including Trampoline Design, Lake George RV Park, the DempseyContinueContinue reading “Social Media Content”