Several things had to happen for me to end up where I am sitting right now—in a ballroom at the Marriott Marquis in Times Square, watching Reese Witherspoon give the keynote speech at a conference for a global AI software company, Meltwater. Reese Witherspoon and Jenny Force discuss authenticity and empowerment in branding. To start,ContinueContinue reading “The Goal is: Adaptation”